Posted by Nancy on March 29, 2000 at 16:53:39:
Wondering what have been the most effective advertising/marketing vehicles for your businesses.
I've mostly grown through referrals but want to push it along a bit. I'm considering making a major investment in advertising by underwriting a program on our local National Public Radio affiliate. I think it will draw the clientele I'm targeting (university seminars, attorneys, other professionals and execs). But first I have to enhance the website... Will also target some industry websites and place banner ads there.
What's worked/not worked for you?