Customer Review: "The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell gave me insight into trends as seen through his eyes. I loved it! Gladwell caught me off-guard when he discussed the racial tipping point that affects the real estate market of a neighborhood. But that was not... more info
Customer Review: I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
Customer Review: I love Godin's creative approach to marketing, but does anyone else feel that he's milking us? "The Purple Cow" is a perfect example. It's a great idea that would have made a great article in FastCompany, but when stretched into a book, it becomes tiresome and loses its original magic.
Customer Review: This book ilustrate the path that any networker will go trough if he's serious abouth the business. Be aware of the ups and downs and, enjoy the ride to success!
Customer Review: If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my... more info
Customer Review: Anderson's TV appearance on Charlie Rose induced me to read his Wired column which interested me in his book; all part of the long tail of information and connectivity in this new Internet age. Mixing an equal blend of statistics, charts and commentary, Anderson uses Amazon, eBay, Craigslist,... more info
Customer Review: Executive Summary:
The book would be more appropriately entitled: "An introduction to Web 2.0" There is very little marketing advice, and the information in this book might have been cutting edge in 2002-3 but in 2008, it would only appeal to beginners, or non-tech oriented people. If you... more info
Customer Review: Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy, with no pesky nutrition to slow you down. An enjoyable and easy read, but not much substance. There are some principles presented here that are indeed central to the field of marketing - the Law of the... more info
Customer Review: Having successfully written a good book - The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm- how do you cover essentially the same subject again just four years later? Tom Kelley manages to do it by taking a different approach in The Ten Faces of Innovation.more info
Customer Review: The book is informative, but well padded to yield "book length". If properly edited its contents should be 50 pages. One example: often chapters conclude with a glossary of terms, and at the end of the book is a comprehensive glossary.
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